We worked on the launch of McLaren's W1 hypercar. Instead of the familiar racetrack treatment, the launch film places the car inside a ceremonial, almost mythic world — built around one thought: the “1” in its name isn’t given. It’s earned.

A film tracing Frida Kahlo from childhood in Mexico City through to the extraordinary legacy she left behind — and the countless ways later generations continue to reinterpret her.

The youth of today take life far too seriously. We wanted to remind them that you can’t grow up if you’ve never been young.

Coffee has been crazy for a long time. Philips’ answer was an espresso machine delivering café-quality taste in a single swipe.

The Himalayan is a bike built for and by its namesake. The launch campaign reflected the principle shared by the bike and the mountain: be ready to change the plan.

Campaign imagery via Creative Boom.

It’s bloody annoying to keep buying your kid a new bike as they grow. Bike Club turns that annoyance into a reason to subscribe instead.

We wrote a song made entirely from the clichés big brands use to greenwash. Any future use could then be challenged as intellectual-property theft.

Armed with clips from the shows and a positive attitude, we were tasked with selling Channel 4’s established programming in fresh and enticing ways.

CREATED A NOS BIN FOR TOWER HAMLETS IN THE CITY OF LONDON — HERE IS THE MAYOR UNVEILING IT.